Combine your existing deal or discount content with an added boost of interactivity to get better results. While support will depend on the code, roughly 90% of interactive emails work in Apple Mail and 50% work in Gmail. And indeed, we did see some truly inspiring interactive emails, including these masterpieces from Nest, B&Q, and Burberry. As interactive content permeates the marketing sphere, brands are jumping on the bandwagon to experiment, especially when it comes to email. By controlling the opacity of any element—text, images, or tables, for example—and combining that effect with transitions, you can create smooth, gradual hover effects that can make your emails stand out. Here’s our definition: Email personalization is the process of using subscriber data to create personalized email content to send to their subscriber’s list. Outlook 2013 training. While adding videos is still a bit tricky, using email services like Campaign Monitor makes it easy to include videos in your email campaigns. The modern consumer expects brands to speak directly to them. While GIFS are probably the most prevalent example of interactive content in an email, linking to videos or other interactive experiences is becoming more common. However, interactivity in email is far from becoming mainstream. Here’s an example of how the email renders in Outlook 2010 without the … In fact, interactive content outperformed every other type of content in a survey done by Zembula. Howâd this email perform? Get started. Thanks for marking this as the answer. Interactive content includes anything that your consumers click on, swipe, or interact with. It turns out that the staggering consumer preference for images and visual content continues as marketers incorporate dynamic, interactive content in our emails. Now an in-house email developer at Email on Acid, he pushes the envelope daily, exploring the true extent of what's possible in email. A dynamic email makes use of triggers to display specific content based on subscriber data. A kinetic email takes interactive email a step further by combining the use of HTML and CSS to enable interactivity by controlling template-level design elements. Experiences that require an action to uncover part of the marketing message, like a digital scratch-it, are more likely to convert than traditional text or image-based campaigns. All Content is provided strictly âas isâ and we make no warranty or representation of any kind regarding the Content. Calendar. Currently it looks like below. Interactive contentÂ is anything that requires a viewer to engage actively and participate with the content to access the full experience, usually by tapping, swiping, or interacting with the piece of content.
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